Your Bockfest Homebase

Bockfest is a beloved annual celebration held each March in New Ulm at the historic August Schell Brewing Company. The event brings together locals and visitors to enjoy great beer, live music, hearty food, bonfires, and plenty of classic Schell’s Bock. The highlight is the beer poking station, where fire tenders use a centuries old German tradition to add a rich caramel flavor to your Bock beer.